What is iss pyaar ko kya naam doon ek phir baar?

Iss Pyaar Ko Kya Naam Doon? Ek Phir Baar is a Hindi-language television soap opera that aired from August 2013 to December 2014. The show is a sequel to the popular series Iss Pyaar Ko Kya Naam Doon? that aired from 2011-2012.

The show revolves around the love story of two individuals, Astha and Shlok. Astha is a strong-headed and independent woman who aspires to work and earn a living for herself. Shlok, on the other hand, comes from a wealthy family and is used to having his way. He is arrogant and rude towards others.

The show explores the ups and downs in their relationship as they overcome various obstacles. It also highlights social issues like domestic abuse, gender bias, and societal pressure.

The lead roles were played by Avinash Sachdev and Shrenu Parikh. The show was produced by Gul Khan and directed by Lalit Mohan. It received mixed reviews and ratings during its runtime but gained a loyal following among fans of the original series.